What Is Cash Flow and Why Does It Matter? (2024)

What Is Cash Flow and Why Does It Matter? (1)

Run » Finance

Cash flow is critical to the success of any business. Learn more about what it is, why it matters, and how your business can maintain a positive cash flow.

By:

Danielle Fallon-O'Leary , Contributor

What Is Cash Flow and Why Does It Matter? (2)

One of the most important pieces of any company’s financial health is cash flow. Cash flow refers to the amount of money coming into your business (also known as inflow) as well as the money going out of your business (outflow) at a given time.

Here’s what you need to know about tracking and maintaining your business’s cash flow and why it’s so important to do so.

Why does cash flow matter?

Having a positive cash flow ensures a company has enough cash balance on hand to meet all of its expected (and unexpected) financial obligations. A cash flow surplus can be set aside as a reserve for leaner times; it can also be reinvested into the business for long-term growth.

The most common source of inflow is customers’ cash payments for goods and services; borrowed funds and gains on investments can also drive cash inflow. Outflow is driven primarily by operational expenditures, such as payroll and rent; other outflow sources include debt payments and the purchase of fixed assets.

Types of cash flow include operating activities, investment activities, and financing activities. Ideally, a business should have a net positive cash flow.

Are cash flow and profit the same thing?

Despite their apparent similarities, cash flow and profit are not the same. Cash flow is simply the inflow and outflow of funds from a business. Conversely, profit specifically refers to how much money a business is making overall, calculated by subtracting expenses from revenues.

A business can be profitable but still have a negative cash flow; it can also have a positive cash flow but struggle to make a profit.

Having a positive cash flow ensures a company has enough cash balance on hand to meet all of its expected (and unexpected) financial obligations.

What factors impact cash flow?

The following factors can impact your overall cash flow:

  • Accounts receivable: This number refers to the balance of any sales that are yet to be collected in cash — in other words, what your customers owe for goods or services received. Your credit terms and credit policy can affect the timing of customers’ payments; a policy that is too strict might make it difficult for customers to pay, while a policy that is too lenient could leave your business without necessary cash for an extended period of time.
  • Inventory: Particularly for companies that sell products, inventory management can have a significant impact on your cash flow. If you purchase more product than necessary to meet market demand, you may find yourself with an inventory surplus that cannot be sold — effectively, wasted outflow that could have been better spent elsewhere.
  • Unexpected expenses or loss of revenue: Even if a business has enough cash flow to cover the day-to-day, it may not always be financially prepared for the unexpected. Significant one-time expenses, such as replacing technology and equipment or recovering from a natural disaster, can put entrepreneurs in a cash flow crunch. Additionally, sudden national or global market changes can also affect customers’ spending habits (or ability to make payments).

[Read more: The Pros and Cons of Extending Credit to a Customer]

How can I maintain a healthy cash flow for my business?

Companies can increase positive cash flow in three primary domains: revenue (how much money you’re bringing in), operating margin (how much it costs to run your business), and capital efficiency (how efficiently you are spending your money). Here are some strategies to help you maintain a healthy cash flow for your business:

  • Price your products according to demand: Assess your pricing in comparison to similar products or services. Are your offerings in high demand? Is there limited competition in your domain? If so, you can adjust your pricing upward to increase cash flow from each sale.
  • Evaluate your products and inventory: Redesigning products to use common parts can make it easier (and cheaper) to produce your offerings. Some suppliers also offer volume purchase discounts, so prioritizing those suppliers can improve cash flow.
  • Establish favorable payment terms: This may include negotiating with suppliers to create longer payment terms, as well as tightening your business’s credit policy to ensure you aren’t “out” a significant amount of cash for an extended period of time.
  • Keep track of your business finances: A well-organized cash flow statement allows you to assess inflow and outflow (as well as profit and loss), as well as make adjustments to your expenditures as needed to stay within budget and improve your cash flow.

[Read more: 7 Small Business Financing Trends to Watch in 2023]

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What Is Cash Flow and Why Does It Matter? (2024)

FAQs

What Is Cash Flow and Why Does It Matter? ›

Cash flow is the inflow and outflow of money from a business. It is necessary for daily operations, taxes, purchasing inventory, and paying employees and operating costs. Positive cash flow indicates that a company's liquid assets are increasing.

What is cash flow and why is it important? ›

A cash flow statement is a financial statement that shows how much cash enters and leaves your business over a given period of time. It helps you identify profitable parts of the business, spot any areas of waste, and understand when and if it might be the right time to scale.

What is free cash flow and why is it the most important measure of cash flow? ›

Free cash flow indicates the amount of cash generated each year that is free and clear of all internal or external obligations. In other words, it reflects cash that the company can safely invest or distribute to shareholders.

What do you think is meant by cash flow Why is it important when it comes to credit scores? ›

Cash flow data provides real-time information on an applicant's income, expenses, and bank account balances—giving lenders a better sense of their ability to repay a loan. Cash flow underwriting can be used as an alternative to traditional credit scores, or used alongside them to provide greater insights.

Why is the cash flow statement important what does it tell us that a P&L does not? ›

Both concepts are important parts of a successful financial planning. Cash flow is important because it shows how much money a business has available to meet its obligations. Profit and loss, on the other hand, is a measure of whether a business is making money or not.

Why is cash flow the most important statement? ›

A cash flow statement is a valuable measure of strength, profitability, and the long-term future outlook of a company. The CFS can help determine whether a company has enough liquidity or cash to pay its expenses.

What does cash flow tell you? ›

A cash flow statement tells you how much cash is entering and leaving your business in a given period. Along with balance sheets and income statements, it's one of the three most important financial statements for managing your small business accounting and making sure you have enough cash to keep operating.

What is the most important measure of cash flow? ›

Free cash flow (FCF) is often defined as the net operating cash flow minus capital expenditures. Free cash flow is an important measurement since it shows how efficient a company is at generating cash.

Why cash flow is important than profit? ›

Cash can highlight operational issues better than income statements. You may have a sharp increase in client base but you may be offering longer credit periods. This could be positive for profits but negative for cash flows. These operational issues are immediately highlighted by the cash flow statement.

What is the most important source of cash flow? ›

Answer and Explanation: Operating cash flow is the most important source of cash flow. This is because a company's primary reason of operating is to earn income from its main operations such as selling of goods and services.

What is an example of a cash flow? ›

What is a cash flow example? Examples of cash flow include: receiving payments from customers for goods or services, paying employees' wages, investing in new equipment or property, taking out a loan, and receiving dividends from investments.

Why cash flow is more important than balance sheet? ›

On a balance sheet, companies include only information regarding asset, liability and shareholder equity values, while the cash flow statement represents current revenue-generating and expense-paying activities.

What is the difference between cash flow and profit? ›

So, is cash flow the same as profit? No, there are stark differences between the two metrics. Cash flow is the money that flows in and out of your business throughout a given period, while profit is whatever remains from your revenue after costs are deducted.

How can you be cash flow positive but not profitable? ›

Sometimes, a business can be cash-flow positive but may not be profitable For instance, if a business operates at a net loss, borrowing cash helps create a positive cash flow. Similarly, when it sells a significant asset to raise capital, the money it receives is an inflow of cash.

Is cash flow the most important financial statement? ›

Cash flow from operations

Similarly, the depreciation of owned assets is added back to net income, as this expense is not a cash outflow. Analysts often look to cash flow from operations as the most important measure of performance, as it's the most transparent way to gauge the health of the underlying business.

What is a cash flow statement in simple words? ›

A cash flow statement is a financial statement that shows how cash entered and exited a company during an accounting period. Cash coming in and out of a business is referred to as cash flows, and accountants use these statements to record, track, and report these transactions.

What is more important, cash flow or profit? ›

There are a couple of reasons why cash flows are a better indicator of a company's financial health. Profit figures are easier to manipulate because they include non-cash line items such as depreciation ex- penses or goodwill write-offs.

Why is cash flow important in accounting? ›

The importance of the cash flow statement is that it measures the cash inflows or cash outflows during the given period of time. This knowledge informs the company's short- and long-term planning. It also helps in analyzing the optimum level of cash and working capital needed in the company.

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